Graphic Design | Photographer | Illustrator
Walmart Technological and Wayfinding Case Study
THE PROBLEM
1. Inefficient in-store navigation and wayfinding systems lead to frustrated customers, decreased sales, and negative shopping experiences.
2. Existing signage and mobile app inadequacies cause consumers to struggle with finding products and departments.
HIGH LEVEL TIMELINE
The Walmart "NaviGuide" project was completed over 16 weeks as part of a student project at UNLV.
MAKE OF THE TEAM
This project was a solo effort, informed by peer feedback, professor guidance, and survey insights.
KEY GOAL
The primary objective was to design an intuitive mobile app, "NaviGuide," to enhance Walmart's in-store shopping experience.
MY ROLE
As the sole designer and researcher, I was responsible for:
1. Conducting user research through surveys and interviews.
2. Analyzing consumer feedback and shopping patterns.
3. Designing NaviGuide and the signage system.
4. Creating prototypes and testing iterations.
UNDERSTANDING THE USER
User research revealed:
1. 75% of respondents struggled to find products or departments.
2. 60% were frustrated with existing signage and wayfinding.
3. 80% desired a user-friendly mobile app for navigation.
Breaking Down the Process
1. Research and Analysis: Surveys and interviews.
2. Concept Development: Initial designs.
3. Prototyping and Testing: Wireframes and iterations.
4. Refinement and Iteration: Peer feedback.
Solution Overview
NaviGuide: A user-friendly mobile app enhancing Walmart's shopping experience with:
1. Detailed store map with color-coded system
2. Improved navigation and checkout efficiency
PROJECT DETAILS
Services:
1. Identity & Branding,
2. Mobile App Design
Tools Used
1. Adobe XD
2. Adobe Creative Suite
Project Type
(UNLV Spring 2018 Capstone Project)
A user-friendly mobile app with a detailed store map and color-coded system for easy navigation and checkout efficiency.
Description: A user-friendly mobile app with a detailed store map and color-coded system for easy navigation and checkout efficiency.
Walmart Poster Design
Description: A visually appealing poster showcasing NaviGuide's features and benefits, enhancing Walmart's shopping experience.
Video Title: "Walmart NaviGuide Prototype Demo"
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Duration: 1 minute and 00 seconds
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Description: Explore NaviGuide's features and user experience in this interactive prototype demo.
Major Learnings
1. Enhanced Experience:
Effective signage enhances shopping experiences.
2. Improved Navigation:
User-centered design improves navigation and checkout.
3. User-Centric Validation
User Satisfaction: Iterative testing ensures user satisfaction.
Lessons Learned
1. User Research Matters
Importance of user research.
2. Iterate and Refine:
Value of iterative design & testing.
3. Reduced Frustration:
Effective signage reduces frustration.